Introduction
Carolinian Canada Coalition (CCC) is a network of leaders growing a green future through healthy landscapes in Ontario’s Carolinian Zone. We collaborate for healthy ecosystems in the spirit and practice of reconciliation in southern Ontario with 300 diverse groups and 5,000 people across southern Ontario through multi-partner platforms. We focus on bringing native plants back to the landscape, saving wildlife, water and the way of life for all Peoples.
To amplify our impact, we are seeking a qualified marketing and event planning agency to develop and implement a marketing and engagement strategy that will support the success of our signature annual event, the Hope in the Land Expo (occurring April 5, 2025, in London, ON).
This RFP outlines the scope of work, desired qualifications, submission guidelines, and selection criteria for agencies interested in partnering with CCC.
Objective
The chosen agency will collaborate with CCC to develop and execute a compelling marketing and communications campaign that aligns with CCC’s mission and values to:
Invest - Accelerate action through investment and donations in healthy habitat and native plants
Grow - Promote a call for action to grow more native plants by registering gardens and sites.
Participate - Increase participation in the Hope in the Land Expo, ensuring its success as a platform for community engagement and showcasing native plant solutions, across diverse audiences including Indigenous and/or racialized people and communities.
Scope of Work
1. Communications Strategy:
Develop a cohesive branding and messaging framework.
Manage digital campaigns (e.g. social media, email marketing).
Identify target audiences and create tailored marketing strategies.
Develop engaging content for CCC’s platforms.
Enhance community outreach and engagement through innovative campaigns.
2. Marketing and Communications Planning and Execution:
Promotional and engagement tactics, e.g. coordination of paid promotion, local outreach, creative marketing approaches
Earned media strategy to connect with southwestern Ontario’s media market
Expo event day tactics, e.g. livestreaming, giveaways, speaker/exhibitor spotlights
3. Reporting and Metrics
Provide periodic updates on marketing performance and event promotion progress.
Submit a post-project report with actionable recommendations for future improvement.
Proposal Requirements
Agencies are invited to submit a proposal that includes:
1. Agency Overview
Brief history and expertise in marketing and event promotion.
Relevant experience with conservation, Indigenous, or non-profit organizations.
2. Approach and Methodology
Proposed approach to achieving project objectives.
Project timeline and key milestones.
3. Case Studies or References
Examples of past work in similar projects.
Contact information for two references.
4. Team and Resources
Bios of key team members assigned to the project.
Resources and tools available for the project.
5. Budget Proposal
Itemized cost estimate (e.g., hourly rates, deliverable costs).
Optional: Alternative pricing models.
6. Work Samples
Include any supporting materials showcasing creativity and results-driven work.
Timeline
| Milestone | Date |
| RFP Issued | Wednesday, November 27, 2024 |
| Proposal Submission Due | December 16, 2024 |
| Selection Notification | December 20, 2024 |
| Project Start Date | January 6, 2025 |
| Hope in the Land Expo | April 5, 2025 |
Selection Criteria
Proposals will be evaluated based on:
Alignment with CCC’s mission and objectives.
Creativity and feasibility of the proposed strategy.
Proven track record in event planning.
Demonstrated ability to work interculturally across diverse audiences.
Value for money (budget and cost-effectiveness).
References and demonstrated results.
Submission Guidelines
Please submit your proposal in PDF format to jobs@carolinian.org with the subject line including “MCS2024”.
For inquiries, contact:
Siobhan Mullally at siobhan.mullally@carolinian.org
Submission deadline: December 16, 2024
We live on traditional territories.
Carolinian Canada Coalition acknowledges that we live on the traditional territories of many nations including the Anishinaabe, the Haudenosaunee, the Lunaapeew, the Wendat and the Mississauga. We acknowledge all Indigenous Nations that still call this land home and the many, diverse First Nations, Metis and Inuit peoples who have moved here since.
Carolinian Canada acknowledges the inherent and treaty rights of the Indigenous peoples of Turtle Island. We acknowledge the Royal Proclamation of 1763, which serves as the basis for the treaty-making process and is the first legal recognition of aboriginal rights and titles. Carolinian Canada acknowledges all the treaties that have been signed related to this land.
We acknowledge the Two Row Wampum and the One Dish One Spoon Wampum. We commit to the teachings they hold and our duty to learning more.
Carolinian Canada acknowledges the role we must play in Indigenous reconciliation. We are committed to building relationships and working with Indigenous Nations. We will continue to create safe spaces for Indigenous and non-indigenous perspectives to meet and discuss the issues that matter to everyone.
Additional Notes
CCC reserves the right to reject any or all proposals.
This RFP does not constitute a commitment to respond, accept any service, or incur any expense.
We look forward to reviewing your proposal and exploring how we can achieve our goals together!